One of my goals as a professional photographer is to travel and document different landscapes. For this competitive analysis I choose to explore a web site of a Landscape Photographer that I’ve admired for years. Peter Lik has been a big name in the industry for a while now. For the past couple of years Peter Lik has had numerous galleries around the world displaying his high quality landscape images, and now currently has a show on television. The website has various links that take you through out the website showing all of his different projects. This website is definitely promoting a high quality photographer, portfolio, and business. The part of the site that separates Peter Lik’s website from others is the award section. It displays several awards that he has won through the past years in his career as a creative professional.
A portrait studio in Henderson Nevada was the next website I decided to look up. The homepage of the site plays a slide show of stunning portraits from the photographer’s portfolio. As well as different links to various projects the photographer has done. The Mikel’s Fine Art Photography Portrait Studio is a real business advertising their services. Their good quality portraiture gives you the feeling that the photographer has a lot of experience in what her or she does, and is selling a buyable product.
A good way to get paid in the photography industry is doing freelance work. There are a lot of people who make a good living documenting different places at different times, sometimes going to drastic measures to get the shot that counts. Robert Leon is a documentary photographer. His site compared to Peter Lik’s is fairly the same, which gave me the impression that he was a well-established freelance businessman. The site contains various images that attract the eye. It displays the documentarian’s collection of different cultures and other work. The different links showing his work varies from commercial work to different environmental portfolios. The website shows a high quality business.
The next website I researched is for an entry level business called River Street Photography. The quality of the website is what gives away the fact that it is an entry-level business. I must say that the portraiture and quality of the photographers work is really good. The website is the only thing that doesn’t give the business a bad impression. The site is very well put together with links that show you information about the company, pricing, etc. Overall I would say that this is a pretty good website for a good quality entry-level business.
The last website I looked at was definitely a good example of glamour. The photographer designed this site to display his or hers portfolio. This website shows that the photographer has talent and show that he or she has a potential in the business. The site shows different images of women and men in a unique way. The fashion world is always looking for the next best thing and I think work like this has the potential to be just that. The site doesn’t really have a lot of content, just images and a link to contact the photographer, not really giving the feeling that this site is advertising a real business.
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